vennelasmedapati@gmail.com | 919-758-0737 | vennelamedapati.com

Campaign Delivery Manager, Intuit

March 2024 - Present

Oversaw end-to-end project delivery process for Transactional Notifications, Critical Communications, and Rapid Response campaigns, ensuring timely deliverables across Email, IPD, and Push notification channels while adhering to Legal, Compliance, and Policy guidelines
Tracked team milestones, deadlines, and effort points using Quickbase and Adobe Workfront, improving project efficiency by 20% from intake to post-launch analytics
Managed and successfully delivered over 30 Rapid Response projects characterized by stringent deadlines of less than 24 hours, ensuring consistent and effective incident-related communications to customers
Maintained documentation and facilitated knowledge-sharing through degreed pathways, wiki articles, and Survey Monkey, enhancing team knowledge retention by 30%

Marketing Manager, Intuit

Full-time Employment (Contract) | February 2022 - August 2023

Collaborated with the Analytics, Solutions, and Lifecycle Marketing teams to build and oversee in-product web-marketing experiences for over 10 different Quickbooks Online products including Capital, Accountant, Advance, Payroll and Payments.
Leveraged data from A/B testing and chose relevant targeting criteria, ensuring precise message and ad delivery to customers at a large scale. This contributed to meeting customer acquisition, retention, and conversion goals.
Served as an intermediary between internal product users and the development team. Compiling user feedback into clear feature requests for product and engineering teams, leading to improved workflows.
Streamlined internal processes and achieved a 33% increase in documentation efficiency by automating repetitive tasks using pivot tables and advanced Google Sheets formulae.

Designer and Branding Consultant

Freelance | May 2020 - February 2022

Designed logos, social media content, packaging, and business cards for 12 clients across various industries.
Built my personal brand as an artist using social media avenues to maintain a consistent and reliable growth in the number and quality of customer interactions, resulting in a 150% increase in the number of followers and over 100k views.

Creative Intern, Jack Morton Worldwide

Summer Internship | June 2019 - August 2019

Designed a unique presence for Google at the 2020 Consumer Electronics Show (CES) within the emulated $50 million budget, and pitched Google, as a part of the Intern Project Competition.
Collaborated with other interns and managed the creative aspect of the Intern Project using Google’s branding guidelines.
Created graphic design elements for Subway smart receipts and for Vistaprint’s Pride Month pop-up stores, which highlighted 3 small businesses based in the Boston area.

University of North Carolina, Chapel Hill | May, 2020

B.A. Advertising; Hussman School of Journalism and Media; GPA: 3.7; Dean’s List Recipient
Key Courses: Art Direction, Advertising and PR Research, UX Strategy and Design, and Media Law

Lorenzo de' Medici Institute, Florence | Fall Semester, 2019

Cornell University, Online | UX Design Certification |October, 2022

Key Courses: Human Centered Design Essentials, Effective User Research, Prototyping and UX Feedback
Ideated and developed a comprehensive user experience for “Barter,” an online tool that enables artists and art collectors to sell or exchange art, and created a high-fidelity software prototype using Figma.

Wake Technical Community College, Online | Business Administration Certification| May, 2021

Key Courses: Principles of Financial Accounting, Principles of Management, Introduction to Business Law

Technical: Google Sheets, Google Slides, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Figma.

Languages: English (Native), Telugu (Native), Hindi (Professional) and American Sign Language (Intermediate)