Undercover Colors
Date Rape Drug Testing Device
You get to control what you consume.
Date rapes plague the college community and put hundreds of people at risk every day. Undercover Colors came up with a device that can test your drink and help prevent date rapes
The Story
I was introduced to Undercover Colors during UNC’s 24-hour advertising competition called Crash Campaign.
I instantly fell in love with the amazing technology and novel idea of a small device that could test your drink for date rape drugs with 99% accuracy.
Despite winning the first place in the competition, I did not stop. I wanted to continue producing content for this life-changing device and here is some of the work that I did for UC…
My Work: Concept, Art Direction, Design.
Out of Home Experiential Advertising
The number of date rapes that happen in major cities every day is jarring and these stories deserve to be shared and learned from. By using this device we can prevent so many of those date rapes. I chose experiential advertising to connect the consumers to real-time numbers and show the importance of this device in preventing these horrors.
Interactive Vending Machine
for an unexpected night out.
Traditional Advertising
Out of Home and Social Media
Photos from Unsplash: Great Cocktails ; Marc Kleen